HOTELS Blogs: An interesting use of Instagram - Miguel Guedes de Sousa

Monday, November 25, 2013 | www.hotelsmag.com
BENJI GREENBERG An interesting use of Instagram If a new hotel opens and you’re not there to see it, does it make a sound? A few months ago, Viceroy Hotel Group cut the ribbon on its very first New York City.... MORE
KEITH KEFGEN Building workplace harmony When Richie Incognito was suspended by the NFL’s Miami Dolphins for harassing his teammate Jonathan Martin, a firestorm of “he said, he said” started.... MORE
OTHER RECENT BLOGS
SHERRI SCHECK-MERRILL Cheers to a real food year in 2014 I am married to a chef and have marketed and pitched products for another chef many of you may know. My birth father developed two household food brands which, 35.... MORE
LARRY MOGELONSKY A second Black Friday This time last year, Black Friday set the record in terms of retail revenue earned in a single 24-hour period. Another record was probably set with respect to total.... MORE
GUY RIGBY Is it just me? When asked to try one of those rare, uber-expensive delicacies, am I the only one who says, “Really?” This time I was in Cabo San Lucas enjoying a fabulous.... MORE
ANN BAGEL STORCK The faces behind the food With good reason, I spend a lot of time covering new menu movements, hot restaurant openings and design and technology trends that aim to make the world of hotel.... MORE
JOHN MURTHA Setting the tone When I graduated from the University of New Hampshire in 1975, my first job was in food and beverage at the historic Mayflower Hotel in Washington, D.C. Little did.... MORE

Os viciados no Instagram já têm um hotel que lhes é dedicado - Miguel Guedes de Sousa

Os viciados no Instagram já têm um hotel que lhes é dedicado. Está localizado em Sidney, na Austrália e leva o nome de Hotel 1888, o ano em que a Kodak lançou a primeira máquina fotográfica com bobina de papel.

Aberto há cerca de um mês, o 1888 Hotel oferece um total de 90 quartos de decoração moderna e todos decorados com imagens que de que os hóspedes fizeram uploads na rede social.

Destinado a potenciar a experiência Instagram, a unidade, na qual foram investidos 30 milhões de dólares inclui um espaço para disparar fotografias próprias ou “selfies”.

A “febre” do Instagram está patente logo desde o lobby onde existe um mural digital que mostra imagens de Instagram.

Recorde-se que este não é o primeiro hotel dedicado a uma rede social. Em Espanha, concretamente em Maiorca, existe já uma unidade hoteleira dedicada a potenciar a experiência Twitter.

http://www.8hotels.com/gallery/1888/1888-image-gallery